Privacy Policy

Hereinafter we inform you about the nature, scope and purpose of the processing of your personal data when using our website. Personal data is any information that relates to an identified or identifiable natural person.

Controller

The person responsible (“Controller”) within the meaning of the EU General Data Protection Regulation (GDPR) is the natural or legal person which, alone or jointly with others, determines the purposes and means of the processing of personal data. Controller within the meaning of the GDPR for the personal data processed by this web site is Ekkehard Endruweit, (c/o Ekkehard Endruweit, Factory Berlin HQ Rheinsberger Straße 76/77, 10115 Berlin, Germany (hereinafter “we”).

When You Visit Our Website

When you visit our website, our server collects the following information from your device: browser type and version, operating system used, the previously visited web page, IP address, and time of the page view. We collect and process this data in order to ensure the trouble-free operation of our website and to detect, fend off and prosecute a misuse of our services. Furthermore, we use the collected data for statistical purposes to evaluate, for example, by which devices and browsers our web site is accessed in order to improve and adapt our offer to our visitors’ needs on an ongoing basis. This data processing is based on Article 6 par. 1 f GDPR. We will delete the aforementioned data no later than twelve months after they have been collected.

Contacting Us

If you send us a message by e-mail, we will save your message along with the sender details (your name, e-mail address, and any additional information added by your e-mail program) in order to be able to answer it and also to respond to possible subsequent questions.

For reception, storage and sending of e-mails, we use an e-mail provider who acts for us as a processor in accordance with Article 28 GDPR. This data processing is based on our legitimate interest to answer your request and handle possible follow-up requests from you (Article 6 par. 1 f GDPR). We will erase the information collected from your message no later than twelve months after the last communication with you on your request, subject to the provision in the following paragraph.

If you provide us with a legally relevant declaration on an existing contractual relationship with us, the legal basis for the processing, irrespective of the means of transmission, is also Article 6 par. 1 lit. b GDPR. In such a case, we will delete the data associated with your declaration as soon as all mutual claims from the contractual relationship have been finally settled and the respective applicable tax, commercial and university law retention periods have expired.

Use of Cookies

When you visit our shop, we place a “cookie” on your device. This is a small text file that we use to recognize your device when you return to our shop for a later visit. With the help of the cookie we can also analyze certain user behavior, for example, which products you are looking at, how long you stay on our site and when and how often you return to our shop. We will delete a cookie no later than twelve months after your last visit to our shop.

This data processing is carried out on the basis of our legitimate interest to better tailor our product range to the wishes of our shop visitors and to optimise the shop functions and the efficiency of advertising measures (legal basis: Article 6 par. 1 f GDPR).

You can prevent the placing of cookies by going to the cookie settings of your Internet browser and switching off the use of cookies for our site or for all websites.

In your browser settings, you can also delete cookies already stored.

Google Analytics

We use Google Analytics, a web analytics service of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (hereafter “Google”).

Google places a cookie on your device. With this cookie, Google can collect information about how you use our website. This information is transmitted to a server in the US, where it is evaluated by Google and made available to us. The legal basis is Article 6 par. 1 f GDPR, namely our legitimate interest in the evaluation and optimization of our internet site. Google has committed itself under the EU-US Privacy Shield Agreement to comply with the European Union’s data protection regulation.

We use Google Analytics with activated IP anonymization. This means that your IP address will usually be shortened within the geographic scope of the GDPR so that the IP can no longer be traced back to you. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. The IP address provided by your browser will not be merged with other data provided by Google.
You may prevent the use of cookies by selecting the appropriate settings on your browser.

This website uses the services of MailChimp for sending newsletters and the analysis of advertising campaigns. Provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

MailChimp is a service with which, among other things, the dispatch of newsletters can be organized and analyzed. If you enter data for the purpose of newsletter subscription (e.g. e-mail address), it will be stored on MailChimp's servers in the USA. MailChimp is certified according to the "EU-US Privacy Shield". The "Privacy Shield" is an agreement between the European Union (EU) and the USA which is intended to ensure compliance with European data protection standards in the USA.

MailChimp allows us to analyze our advertising campaigns. Among other things, it can be determined whether a message has been opened and which links have been clicked. We also collect technical information (e.g. time of retrieval, IP address, browser type and operating system). This information cannot be assigned to the respective recipient. It is used exclusively for statistical analysis of campaigns. The results of these analyses can be used to better adapt future campaigns to the interests of the recipients.

Data processing is based on your consent (Art. 6 para. 1 lit. a DSGVO) or our legitimate interests (Art. 6 para. 1 lit. f DSGVO) to improve our offers. You can revoke this consent at any time. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

The data stored by you with us for the purpose of newsletter subscription will be stored by us until you unsubscribe from the newsletter and will be deleted both from our servers and from the servers of MailChimp after unsubscribing from the newsletter. Data stored by us for other purposes (e.g. e-mail addresses for the member area) remain unaffected by this.

For further details, please refer to MailChimp's privacy policy at: https://mailchimp.com/legal/privacy/

Your Rights

With regard to your personal data we process, you have the following rights:

You have the right to obtain a confirmation from us as to whether we process personal data concerning you. If this is the case, we will inform you about the personal data stored about you and the further information in accordance with Article 15 par. 1 and 2 GDPR.
You have the right to have your inaccurate personal data rectified without undue delay. Taking into account the purposes of processing, you also have the right to request the completion of incomplete personal data, including by means of providing a supplementary statement.
You can demand the erasure of your personal data concerning you under the conditions of Article 17 par. 1 GDPR without undue delay, as far as their processing is not necessary according to Article 17 par. 3 GDPR.
You may demand that we restrict the processing of your data if one of the requirements of Article 18 par. 1 GDPR applies. In particular, you can request the restriction instead of an erasure.
We will communicate any rectification or erasure of your personal data and a restriction of processing to all recipients to whom we have disclosed your personal data, unless this proves impossible or involves a disproportionate effort. We will also inform you about these recipients if you request it.
You have the right to receive the personal data which you provide to us in a structured, commonly used and machine-readable format. You may also request that we transmit the data to another controller without hindrance, where technically feasible.
As far as a data processing is based on your given consent, you have the right to, withdraw your consent at any time. The withdrawal of consent shall not affect the lawfulness of the data processing based on consent before its withdrawal.

RIGHT TO OBJECT: ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, YOU MAY, AT ANY TIME, OBJECT TO PROCESSING OF YOUR PERSONAL DATA; this right applies to a processing, according to Article 6 par. 1 f DPRG, necessary for the purposes of the legitimate interests pursued by us or by a
third party, except where such interests are overridden by your interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.

If you exercise your right to object, we will no longer process the personal data in question unless we can demonstrate compelling legitimate grounds for processing that override the interests, rights and freedoms of you, or for the establishment, exercise or defense of legal claims.

IN CASE WE PROCESS PERSONAL DATA FOR DIRECT MARKETING PURPOSES (E.G. NEWSLETTER), YOU MAY, AT ANY TIME, OBJECT TO PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING, WITH THE RESULT THAT WE WILL NO LONGER PROCESS YOUR DATA FOR THESE PURPOSES.

If you believe that the processing of your personal data is in breach of the GDPR, you may lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement. This does not exclude other administrative or judicial remedies.

Final Provisions

The data we store shall be deleted as soon as they are no longer needed for the purpose for which they are being stored and the law does not prescribe a statutory duty for the data to be retained. In the event that user data are not deleted on grounds that they are still required for other or legally admissible reasons, their processing shall be restricted. This means that the data shall be blocked and shall not be processed for other purposes. This applies, for instance, for user data that have to be kept for reasons pertaining to trade or tax law.

Given the constant technical advances in our services, we shall update our privacy policy from time to time. Where the changes to our privacy policy do not affect the use of the user account Data that we already have, the updated privacy policy shall take effect as of the date of its publication on our website.

Changes to our privacy policy that affect our use of Data that have already been collected and stored are only permissible if they are reasonable and can be reasonably expected of you. In such cases, you will be informed in due time via E-mail, on our websites, in our application or via other means. You have the right to object to the new privacy policy within (4) weeks of being notified of its coming-into-force. Should you object to the new policy, we reserve the right to terminate the contractual relationship and to delete your user account. You are assumed to agree with the new policy should you not state otherwise within the given time frame. When notifying you of the new privacy policy, we shall inform you of your right to object and of the relevance of the objection deadline.